Privacy policy

Last updated: August 3, 2026

Privacy Policy

Effective Date: 29 July 2026

Welcome to Cradle&Bump ("we", "our", "us"). Your privacy is important to us, and we are committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA) and other applicable South African laws.

By accessing or using our website (https://cradlebump.co.za), you agree to the collection, use and disclosure of your information as described in this Privacy Policy.

1. Information We Collect

When you visit or make a purchase from our website, we may collect the following information:

Personal Information

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Delivery address

Order Information

  • Products purchased
  • Order history
  • Transaction details
  • Payment confirmation

Please note: We do not store your credit card or banking information. Payments are securely processed by trusted third-party payment providers.

Technical Information

When you browse our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referral website
  • Shopping behaviour
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders.
  • Deliver your purchases.
  • Communicate order updates.
  • Respond to customer enquiries.
  • Process refunds and returns.
  • Detect and prevent fraud.
  • Improve our products and services.
  • Improve the functionality and security of our website.
  • Comply with our legal obligations.
  • Send promotional emails and offers where you have opted in.

3. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience.

Cookies help us:

  • Remember your shopping cart and preferences.
  • Improve website performance.
  • Analyse visitor behaviour.
  • Measure marketing performance.
  • Display personalised advertising.
  • Enhance the overall shopping experience.

You can disable cookies through your browser settings. Please note that some website features may not function correctly if cookies are disabled.

4. Meta Pixel & Advertising

Our website uses Meta Pixel, a tool provided by Meta Platforms, Inc., to help us understand how visitors interact with our website and to improve our advertising campaigns.

Meta Pixel may collect information such as:

  • Pages viewed
  • Products viewed
  • Products added to cart
  • Checkout activity
  • Purchases completed
  • Device information
  • Browser information
  • IP address (where applicable)

This information allows us to:

  • Measure the effectiveness of our Facebook and Instagram advertising.
  • Show personalised advertisements to users who may be interested in our products.
  • Create custom and lookalike audiences.
  • Improve our website and customer experience.

Meta may combine information collected through Meta Pixel with information associated with your Facebook or Instagram account in accordance with Meta's Privacy Policy.

Learn more here:

https://www.facebook.com/privacy/policy/

You can manage your advertising preferences directly within your Facebook account settings.

5. Sharing Your Information

We only share your personal information where necessary to operate our business.

This may include:

  • Shopify
  • Secure payment providers
  • Courier and delivery companies
  • Meta (Facebook & Instagram)
  • Google services (where applicable)
  • Website hosting providers
  • Email marketing providers (if you subscribe)
  • Professional service providers assisting our business

We do not sell your personal information.

We only share information where:

  • it is necessary to fulfil your order,
  • you have provided consent,
  • or we are legally required to do so.

6. How We Protect Your Information

We take reasonable technical and organisational measures to protect your personal information against:

  • unauthorised access,
  • disclosure,
  • alteration,
  • loss,
  • theft,
  • misuse,
  • destruction.

Although we strive to use commercially acceptable security measures, no method of internet transmission or electronic storage is completely secure.

7. Data Retention

We retain your information only for as long as reasonably necessary to:

  • fulfil your orders,
  • comply with South African legal and tax obligations,
  • resolve disputes,
  • enforce our agreements.

When your information is no longer required, it will be securely deleted or anonymised.

8. Your Rights Under POPIA

Under POPIA, you have the right to:

  • Request access to your personal information.
  • Correct inaccurate or incomplete information.
  • Request deletion of your personal information where legally permissible.
  • Object to the processing of your information in certain circumstances.
  • Withdraw consent for marketing communications at any time.
  • Lodge a complaint with the Information Regulator.

Information Regulator South Africa

Website:
https://www.justice.gov.za/inforeg/

Email:
PAIAComplaints@inforegulator.org.za

9. Marketing Communications

If you choose to subscribe to our newsletter or promotional communications, we may send you updates about:

  • new products,
  • promotions,
  • special offers,
  • competitions,
  • parenting tips,
  • product launches.

You may unsubscribe at any time by clicking the Unsubscribe link included in every marketing email.

10. Third-Party Services

Our website may use trusted third-party services, including but not limited to:

  • Shopify
  • PayFast, PayGate, Peach Payments or other approved payment gateways
  • Meta Platforms
  • Google Analytics (where enabled)
  • Courier companies
  • Email marketing platforms

These providers have their own privacy policies, and we encourage you to review them.

11. Children's Privacy

Cradle&Bump sells products intended for babies, toddlers and young children.

However, our website is intended for use by adults.

We do not knowingly collect personal information directly from children under the age of 18.

12. International Data Transfers

Some of our service providers may process or store information outside South Africa.

Where this occurs, we take reasonable steps to ensure your information receives an adequate level of protection consistent with POPIA.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on our website with the updated effective date.

Continued use of our website after changes have been published constitutes acceptance of the revised Privacy Policy.

14. Contact Us

If you have any questions regarding this Privacy Policy or how we process your personal information, please contact us.

Cradle&Bump

Website:
https://cradlebump.co.za

Email:
support@cradlebump.co.za

Business Address:
South Africa, Gauteng, Krugersdorp, 1739